In the so-called streaming wars between Spotify, Apple Music,and the rest, Soundcloud often gets forgotten. Perhaps part of the reason is that it traditionally has not offered ads or any real way for an artist to monetize their work (though that’s changing), so bigger stars avoided the platform. As a result, it’s developed an ecosystem filled with up-and-coming experimentalists, particularly in hip-hop and electronic music.
One of the more recent Soundcloud breakouts is David Chief. A 22-year old producer in Burlington, he’s only been recording music for a few years, but a recent track called “roots” has racked up almost 40,000 streams on Soundcloud, and others aren’t far behind.
“I’ve been teaching myself producing/beatmaking for 4 years now, ever since moving to Vermont in 2013 for college,” he says. “I started as just a fan who liked Soundcloud for the underground & independent artists, and eventually fell in love with the chill, boom-bap stuff and decided to try it myself. I really liked how the beatmaking scene was like a little community. When I first started out, nobody wanted to collaborate or drop a follow, but as a really active user of Soundcloud, people began to take notice of my page.”