If you’ve ever heard anyone end a sentence sounding like haunted house door creaking open, you’ve heard “vocal fry.” A viral Guardian article in 2015 argued young women employing the verbal tic wouldn’t be taken seriously – the same argument used against other supposedly ditzy tics like “like” and ending every sentence as if it’s a question? Half the titles on YouTube explaining vocal fry include the word “Kardashian,” which gives you some idea of the speech pattern’s reputation.
Inevitably, people criticizing the way young women speak inspired a backlash. Then a backlash to the backlash. Etc. All of which figures into the debut single by Vermont-Massachusetts “gravecore” trio Jessica Rabbit Syndrome titled, appropriately, “Vocal Fry.”