Alcoholics Anonymous meetings aren’t an obvious music-video setting; people talking in a circle hardly screams “dynamic visuals.” But most Alcoholics Anonymous meetings don’t feature an interpretive dancer.
In Vermont rock band Swale’s song “Drug Laws,” off their fantastic new album There’s No One Here, songwriter and singer Eric Olsen looks back on a darker chapter in his life: drugs, theft, jail time. But a whiff of nostalgia colors the regret. “I used to break drug laws, but now I make in-laws,” the song begins. “You wouldn’t know by looking at me that I did time for forgery and larceny. That was an awesome me.”
“I don’t think I initially started writing like a laundry list of my personal drug incidents,” Olsen says. “Where I started was talking about being older and being different. The joke of the song is that back when you were a mudslide of a shitshow, you might have been cooler. It’s nostalgia for a time that fucking sucked. Like the lyric ‘You should have seen me then / Don’t look at me now.’ Now I’m a good citizen. No one wants to write about that. They want to write about a hot mess.”
Translating that idea into a music video proved tricky. Rather than going full Trainspotting with a bunch of druggie-debauchery set pieces, director Nate Beaman conceived of a surreal AA meeting where an interpretive dancer leaps out of the circle. Continue reading »