In my years as a music publicist, I learned how difficult it was to get one of your artists interviewed on NPR (one of the few press hits that actually might sell some records). At a bare minimum it typically requires new music. Pitching a seven-year old song would get you laughed out of the producer’s inbox.
But listeners to Weekend Edition this summer heard a new segment about a song that came out in 2012. Vermont band Swale joined host Scott Simon to discuss “If You Get Lost.” The “news peg,” such as it was: They’d submitted it to the annual NPR Music Tiny Desk contest. Though they didn’t win, they got one hell of a consolation prize. Continue reading »